Paul Hawken, Amory B. Lovins, L. Hunter Lovins

Natural Capitalism is the most important book of the century, a handbook of solutions and restoration that will have CEOs and ecologists cheering together. In The Ecology of Commerce, Paul showed us that, in the last century, business learned how to take the planet apart, no one in history has done it better or faster, now Paul, Amory, and Hunter are your expert guides to how companies and individuals are redesigning commerce to put back more than they take from the earth. After reading this book, there is no longer any excuse for pessimism and inaction. Required reading for all crewmembers of Spaceship Earth. That means you, so get to reading."
-- DAVID R. BROWER, Chairman and Founder, Earth Island Institute

Publisher's Weekly
"...an ambitious, visionary, monster book.....the book's reach is phenonmenal. It belongs to the galvanizing tradition of Frances Moore Lappe's Diet for a Small Planet and Stewart Brand's The Whole Earth Catalog."

President Clinton praises Natural Capitalism
"It used to be that you couldn't grow a modern economy and get a whole people rich unless you burned a lot of coal and oil. That is not true any more....There ís a new book out I commend to you by Paul Hawken and Amory and Hunter Lovins called Natural Capitalism, and if you read it, you will be convinced that whatever you're doing and however well you're doing it, you could make a lot of money on the side by getting into alternative sources of energy and energy conservation. This is a huge deal." -- President Clinton, at a Democratic National Committee dinner, Oct. 5, 1999